Information about Herbalife

Just like Jack Bauer wouldn’t go in the field without all the intelligence available to him, neither should you! Studying your competition is like going on a surveillance mission. It helps you identify your competitor’s weaknesses that you can exploit. By collecting information on your rivals, you’re able to craft a strategy and develop a unique selling proposition.

Here are 14 ways you can dig up some dirt on your rivals:

1. Clients

Talk to clients to get information about proposals or offers they’re being offered by your competitors. Getting in touch with customers also gives you a chance to receive feedback and find out what their needs are.

2. Annual reports

Browsing through annual reports gives you an idea of the direction your competition is heading towards.

3. Advertising materials

Marketing materials such brochures can give your technical staff an insight into the products of your competition.

4. Newsletters & press releases

Following your competition’s newsletters and press releases provides information on new product releases and data that might not yet have been made public.

5. Benchmarking

By comparing different business units of your competition, you’re able to identify their strengths and weaknesses more closely. Alternatively you can use the data gained from benchmarking to improve your own business operations.

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